Why a Native Mobile App Isn’t Central to Our Strategy and Shouldn’t Be for Yours Either

December 5, 2016

There are more than two million apps on the Apple App Store and, just last year, it was reported that iPhone users clocked in over 100 billion downloads since the launch of iOS in 2008. With those kind of stats, it would seem an an iPhone and Android app would solve almost any user engagement…

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Introducing Research Study Templates

November 16, 2016

Everyone has questions about what works to improve our health, our relationships, and our society. But, very few of us are career researchers. We don’t necessarily have the perfect scientifically valid study ready to put into design and launch. Even those of us with a little research experience — any time savings designing a study is much…

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Can Innovation In Research Technology Give Biden’s ‘Cancer Moonshot’ A Fighting Chance?

November 14, 2016

In 1803, President Thomas Jefferson funded the Lewis and Clark expedition. Two months after the expedition ended, Jefferson gave the first report of their findings. More than 200 years later, the distance Lewis and Clark covered in that two-year odyssey takes just a couple of hours; communications with people “in the field,” anywhere in the…

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Why It’s Easier To Get People To Vote Than To Participate In Research

November 7, 2016

During the 2012 election, 40% of eligible Americans didn’t vote. That’s far worse than in countries as diverse as Sweden, New Zealand, the UK, Mexico and Turkey. The reasons are eerily similar to why people don’t participate in research studies — while most people agree that participating in research studies is important, very few actually do so.…

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Healing America’s Political Divide with Randomized Controlled Trials

October 20, 2016

If the United States itself is the Great Experiment, then the solutions to our society’s problems lie not in unpleasant political discourse — but in hundreds, or thousands of controlled experiments. Like a lot of people, I find myself stunned by the anger and unpleasantness in this election cycle. It’s more combative, emotional and dramatic than a…

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The Case for Evaluation Even When Money is Tight

January 28, 2016

Running a health improvement program without evaluation is like managing a business without a cash register, accounting system or budget. Businesses succeed and fail based on maximizing cash in and minimizing cash out. But when your goals are to improve health and wellness just counting cash doesn’t cut it. Your success goes beyond financial profit.…

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